I’ve written before about Facebook pages and why I think they’re the best way to promote your blog or business. In this podcast I discuss the differences between a page, a personal account and a group. Still, I know a lot of people use a personal account because they’re not sure how to set up a page. Or perhaps a lot of people don’t use Facebook at all to promote their blog or business! This is the post for you. I’m going to show you just how easily you can set up a page.
It’s easy to put off setting up your page because you’ve not designed a nice header yet, or you haven’t finalised your logo yet. I’m a firm believer that it’s better to just get it out there, and fix it up as you go along. It’s easy to become paralysed by perfectionism, and spend six weeks fiddling about with your Facebook header because you don’t like the way the lettering sits on the background. That will get you nowhere. Just bite the bullet and get your page up there, and worry about the details afterwards! I promise the world won’t end.
How To Set Up A Facebook Page
From the arrow drop-down menu in the top right-hand corner of your screen, select “Create Page.”
In the example here, you can see the top options are “Use Facebook as” – this is where your new page will show, once you’ve set it up.
What Type of Page?
Facebook will now show you a page where you can choose which type of page you want to set up.
If you want customers to be able to leave reviews on your page, you will need to set your page up as a local business. Spend a little time going through the available options here, but don’t worry if the description you choose doesn’t seem to fit – you can always go back and edit your page category later.
In this example I am setting up a page for my imaginary new blog, imaginatively titled “Brilliant New Blog.” Once you’ve chosen your category and entered a name, click Get Started.
N.B. If you are setting up a page for a local business, you will be required to enter full address details.
Set up Your Page
The next screen asks you to provide some information about your page
You can skip this page if you like, but it’s worth filling in any information you already have. As you can see from this screen shot, all of this part can be changed later. The only limit is that your unique web address can only be changed once.
Add a Profile Picture
The next step is to add a profile picture. If you have a logo, don’t put it here! Find a nice photo of yourself. A headshot, rather than full body. Something that will be easily recognisable as you, even when people are scrolling through their newsfeed on their mobile phones.
You can skip this step if you like, but if someone stumbles across your page and finds that little white flag, they probably won’t stick around! As with everything else, just put a photo up there, and find a better one later!
I’m using a picture I put together to advertise my podcast – because it’s a good photo, and it was near the top of my file list when I went to choose!
Add to Favourites
The next step is to add your page to your Favourites.
All this does is add your new page to your Favourites list on the left-hand side of your home page.
Preferred Page Audience
The next step is to select your preferred page audience. This is the point where a lot of people will say “oh, but my site is for everyone!” That is doubtful! Try to narrow it down as much as possible! For example, my personal blog is technically for “everyone” in that there’s nobody I wouldn’t want to read it – but realistically, 95% of my readers are female, and probably 99% are parents. So there is no point in my selecting “everyone” as my preferred audience – or a 24-year-old man.
You can choose your preferred audience by location, age, gender and interests. Interests are chosen from a drop-down box, which has several sub-categories so you can pick and choose which to add.
Welcome to Your New Facebook Page!
Hey presto, new Facebook page!
Facebook will now take you to your new Facebook page. As you can see from this screen shot, it will bring up a little box to show you how to get around. You can take the virtual tour by clicking the Next button, you can close the box and explore on your own.
- Add a cover picture. Don’t just find a photo, upload it and hope it will work; go to Canva and create a Facebook cover picture using their template.
- Create a Call to Action. Never leave this blank! You can use it to allow people to contact you, book an appointment, send you a message, shop at your site or sign up to your mailing list. Bare minimum, link your call to action button to your website. On both of my pages, my call to action takes people to an email list sign up.
- Invite your friends. Click the link to invite your friends to like your page. Let your friends be your first fans!