How to Create a Twitter Sharing Schedule

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How to Create a Twitter Sharing Schedule


Last weekend I took part in the Blog Clinic at Mumsnet Blogfest, as one of their resident experts. I met some really lovely bloggers and it was really uplifting to feel like I had helped a few people with their blogging questions.

One of the main questions people asked me was:

How do I drive more traffic to my blog?

When someone asks me that, my response is “well, what do you do at the moment?” Answers varied, but on the whole it appeared that most people were writing a blog post, publishing it, perhaps joining in with a few linkys… and then moving on to the next one.

I did this for a long while when I first started blogging, and couldn’t understand why posts I thought were interesting, useful and engaging just weren’t getting any traffic. Here’s the problem: if you build it, they won’t necessarily come. There is so much noise out there in the world, so much going on and so many distractions, it is highly unlikely that anyone is sitting there refreshing your front page, waiting for new content to read. You need to put it under their noses: here, look what I wrote.

What many of us do is to schedule posts on social media in order to maximise the number of noses we can shove our blog posts under. There are differing views on this. Many bloggers are dead against any sort of automated, scheduled social media content that is in any way planned. If that’s you, stop reading here – this is not the blog post for you.

If you are looking to set up a schedule, here are some suggestions to get you started:

As a rough guide, here is a picture from Kissmetrics which gives an idea of how long you should leave between sharing the same content on each social network:


As you can see, the difference between Twitter and Facebook is quite marked. If you share a link on your Facebook page, and then share it again two hours later, Facebook’s algorithms will ensure that post is barely seen by anyone – and could in fact impact the reach of subsequent posts. On Twitter though, this is not the case.

Most of us are creatures of habit. We might pop into Twitter at breakfast time, or on our way back from the school run, over lunch or perhaps in the evenings – and we’ll probably do that at around the same time every day as a part of our habit and routine. If you tweet your link out at 11am when it’s published, you’ll hit the people who are on Twitter at 11am – but someone who comes on at 1pm is never going to see that tweet – there are just too many tweets out there, and yours is long gone from their timeline.

You can use scheduling tools like Hootsuite, Social Oomph or even Futuretweets or Tweetdeck to schedule tweets on an hourly basis. The graphic above suggests that you can share the same link after two hours, but I tend to go for a four- or five-hour schedule. Here’s an example:twitter-posting-schedule-example

… and so on!

It’s important to remember here what I mentioned above about people being creatures of habit. If you duplicate this schedule every day for a week, then the person who is on Twitter every day at 9am will see the same link to Friday’s post every day for a week – and they won’t like that.

Instead, bump your list up or down one. For example, if the list above is for Friday, on Saturday I might tweet my Saturday post at 9am, then Friday’s post at 10am and so on.

This way, you’re sharing four posts on a four-hourly schedule, and by staggering them each day you can hopefully catch different people with each tweet.

This approach is not for everyone; some people will find this too much, while others will prefer to share more posts at 30-minute intervals. It’s personal choice. And you will always come up against someone who tells you that what you’re doing is wrong.

If you don’t have a formal schedule for your tweets yet, try this for a week or two and assess how much difference it makes to your blog traffic. You may find that your traffic takes a massive leap, and you can stand to lose the two or three followers who don’t like what you’re doing (and were never reading your blog in the first place).

If you try this approach to scheduling your tweets, do please let me know how you get on!

Create Twitter Sharing Schedule
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By | 2016-02-15T11:28:24+00:00 November 27th, 2015|Blogging, Social Media|13 Comments

About the Author:

Vicky is a social media and blogging trainer who offers workshops and one-to-one coaching in Salisbury as well as online training and webinars. You can read her personal blog at


  1. Avatar
    krista-lee-pfeiffer November 29, 2015 at 8:58 pm - Reply

    I love that social media scheduling graphic. It’s so helpful. I’ve never heard of Social Oomph or Futuretweets, thanks for sharing. You are full of useful blogging tips. Love it!


    • Avatar
      Vicky Charles December 2, 2015 at 9:50 am - Reply

      Thanks Krista, I’m glad you’ve found it useful! FutureTweets is free, and a great starting point if a bit clunky. I think you get a free week or so with Social Oomph but then it’s a paid thing.

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    Random Musings November 30, 2015 at 1:04 am - Reply

    I love Tweetdeck! I like being able to schedule promo tweets then forgetting about them and just interacting when I’m actually on Twitter. I only usually promote each post for two days so maybe I need to look at scheduling a bit further out! Thanks for the tips 🙂 #Blogstorm

    • Avatar
      Vicky Charles December 2, 2015 at 9:49 am - Reply

      Thanks Debbie, I love scheduling tweets because I know they’re done and like you then I know I can concentrate on just chatting, without having to remember to promote my posts!

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    JazzFeathers November 30, 2015 at 8:03 am - Reply

    This sounds intersting and very easy to try.
    At the moment, I’m only sharing my blog post on Twitter twice the day it goes up (once in the morning, once in the evening) and once of G+. Though it does seem to work, I would liek to try your metod and see whether it gives result.
    Thanks for sharing 🙂

    • Avatar
      Vicky Charles December 2, 2015 at 9:48 am - Reply

      Let me know how you get on if you give it a go! I really need to get up together with Google+, I always forget!

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    Annie November 30, 2015 at 10:37 pm - Reply

    Thanks – very useful and interesting. Hopefully one day I will blog enough to have a new post every day:-)

    • Avatar
      Vicky Charles December 2, 2015 at 9:47 am - Reply

      You don’t need to post every day – I only post three times a week on this blog but I have tweets going out every day x

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    The Day is Today December 1, 2015 at 2:14 pm - Reply

    Great post, social is a tricky subject for a lot of people! You can use something like FollowerWonk ( to get a more targeted schedule as it can show you when your followers are most active 🙂

    • Avatar
      Vicky Charles December 2, 2015 at 9:40 am - Reply

      Great tip thanks!

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    Shelley December 2, 2015 at 9:13 am - Reply

    Thanks for sharing this, Vicky. I found the information really useful and will be trying to organise myself a bit better for 2016!

    • Avatar
      Vicky Charles December 2, 2015 at 9:30 am - Reply

      Thanks Shelley, I’d love to hear how you get on!

  7. Avatar
    Laura @ Life with Baby Kicks January 28, 2016 at 6:51 am - Reply

    I love this idea Vicky, scheduling is something that I am truly rubbish at and I need to start getting back to some of my older posts!

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