Do you have a Facebook page for your blog? If not, you’re missing out! Here’s an old podcast about why you need a Facebook page (it’s only ten minutes, don’t worry)…
Once you’ve listened to that, and you’re convinced you need a Facebook page, let’s talk about how you can use your Facebook page to promote your blog…
1. Think about what makes you click “like” on a Facebook page. Is it because you want to be bombarded with endless links to that person’s website? Probably not! Offer value, inside information, news stories, funny pictures, inspiration. Whatever content you can find that relates to the general niche of your blog, share it on your Facebook page so that it’s filled with posts your target audience will want to read.
2. Make use of your home screen – While using Facebook “as” your page, go and “like” other pages that post similar content to you. You can then populate your home screen with lots of posts you can share to your own page. I find this easier than “liking” loads of pages through my personal account, as my personal home screen will be more edited to include posts from my friends. The home screen for my page will be populated only by pages and (hopefully) posts I will be interested in and want to share with people on my page.
3. Only post content you would want to see in your newsfeed – Facebook algorithms don’t hate you; they hate boring mediocrity. If you want your posts to reach a wider audience, post things that you would like and share if you saw them on your newsfeed. Funny, educational or inspirational posts will usually do well. People tend to share a post if they think it will make them look good in some way by providing their followers with that information.
4. Post consistently – if you’re not going to post regularly, and at least once a day, you may as well not bother – because nobody will see it! Facebook’s algorithms are largely influenced by how many people have interacted with your most recent posts. If you don’t have any recent posts for people to have interacted with, Facebook will probably just assume your page is dormant or at best, quite boring.
5. Be polite! – if someone takes the time to comment on your post, always answer them. If you wake up one morning to find that 50 people have commented on a post you put up right before you went to bed last night then it’s ok to put a catch-all “thanks everyone!” at the bottom – but do then try to take the time to at least like each comment. With Facebook posts, you’re looking for interaction – and that doesn’t just mean that you post something and people comment on it. People won’t continue to comment if you are too grand to respond to them!
6. Comment on other pages’ posts as your page – remember in #2 I suggested you go and like other pages “as” your page? When you’re scrolling down your home screen, be sociable! like and comment on people’s posts. Congratulate them on their achievements, provide your opinions or experiences where relevant. Make it so that your name is familiar to people within your niche; they’ll come to see what you’re about.
7. Make use of your cover photo – Don’t just fling up a badly cropped photo that chops off your head or is pixelated. Use PicMonkey or Canva to make a proper cover that says what your page is all about. Use consistent branding so that you’re easily recognisable. Change your cover regularly to advertise things you have going on, projects, offers or competitions. And most importantly, use the description area. If you put up a cover telling people about your latest project, use the description area to include a link to where people can read more, and brief details of the project.
8. Think about who you are trying to attract to your blog. – Who is your ideal reader? Aim your posts at that person, and leave your other witty observations for your personal account or other pages.
9. Abandon your personal account – use it only for the super-personal things you don’t want broadcast to the world (then again, if you don’t want it broadcast to the world, why put it on Facebook at all?). People respond to the personal aspect of a page, especially with bloggers. Show them the “behind the scenes” photos, out takes, things that are coming up on the blog soon.
10. Use Instagram! – You can set Instagram to automatically populate your photos to your Facebook page – which is a great way to get regular content onto your page without having to spend time on several different social media platforms. And it makes your photos look nicer if you’ve cropped them and edited them slightly, rather than just plonking them on your page.
11. Make use of the Insights. – Facebook offers you amazing insights, not just into how your last few posts did but also the best times to post content, the demographic of your audience, your engagement per post, everything you could possibly want to know to help you figure out what you need to post in future. Keep a close eye on your insights and visit at least weekly to see what’s going on. Also bear in mind that as you get more “likes” on your page, the demographic will change and so too will the best time to post.